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Gina Marcello, Ph.D.

Dr. Marcello is an interdisciplinary scholar, university professor, and corporate learning & development consultant. With years of experience in both academia and industry, she brings a unique interdisciplinary perspective to her teaching, workshops, and writing.

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As a real estate agent or broker, having a strong social media presence is crucial to expand your reach and connect with potential clients. Traditional marketing tactics are no longer enough.


Incorporating social media and content marketing is necessary, but it can be overwhelming to tackle alone. Relying on a social media or digital marketing agency can be risky due to unethical practices in the industry.


The Real Estate Agent Playbook: How to Grow Your Brand With Content Marketing offers practical guidance and valuable insights on how to effectively use social media and content marketing to create a personalized content marketing strategy to engage, inform, and expand your network.


June 11, 2023 (Paperback Release)

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I wrote the Real Estate Agent Playbook because of the rampant unethical behaviors I continue to witness in the digital and social media marketing space, specifically toward real estate agents.

If you are a real estate agent or know a real estate agent, be cautious when hiring a digital marketing agency (they are not all honest). Know what questions you need to ask so you can create a content marketing strategy that will work for YOU. If you are posting on social media, it is important to have a strategy. Random posts don't do much for growth or social networking as an agent.

I've been teaching digital media production, communication, and marketing for many years now, and the book reflects some of what I teach.

If you have questions, please let me know. I'm happy to help if I can. Ethics matter. It is now entirely too easy for non-digital natives to be taken advantage of, and I am tired of being a passive observer. I really do hope it helps-- or at least starts much-needed conversations around ethical social media marketing practices.


LinkedIn and social media have changed the job search. If you're a college student or returning to the workforce and are not using LinkedIn correctly, you might miss out on your dream job!


This step-by-step guide provides the information you need to write an All-Star LinkedIn profile that employers will notice, including tips for enhancing your personal brand.


Landing your first job, next job, or internship is possible when you effectively create and curate an online presence on the world's largest professional networking site.


Jersey Girls Don't Pump Gas is a civic education simulation centered on the self-service gasoline ban still in New Jersey - the only state where it remains illegal to pump your own gas. This topic provides an excellent opportunity to explore all of the rational and irrational motivations for how and why laws are made and overturned.


Jersey Girls Don't Pump Gas allows participants to experience the process of debate, negotiation, and compromise within a legislative committee context. We learn best by doing and this simulation encourages participants to stand in the shoes of "the other" and see democracy in action.

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